The Lion Electric Co. to Sell School Buses Directly in California


May 23, 2019 – The Lion Electric Co. (Lion) announced today that it has acquired its California Dealership from its long time partner First Priority Group, LLC.

Starting immediately, Lion will sell its school buses directly to customers and is excited to continue to work with school districts to offer the best customer service experience possible and fully support initiatives to deploy zero-emission school buses throughout California. Lion’s Experience Center in Sacramento is available to school districts at all times.

“Lion appreciates the partnership with First Priority over the last few years and thanks them for their work and commitment to electrifying California” said Marc Bedard, Lion’s CEO and Founder.

Alex Cherepakhov, CEO of First Priority Group, stated that “it has been an honor to be on the forefront of electrification of school buses in California and together with Lion we have made incredible progress in electrifying the largest school bus fleet in the country. We will continue to support Lion in their goal to transition to zero-emission vehicles for a cleaner and healthier state.”

Lion is the leading manufacturer of electric school buses in North America and offers vehicles that are designed, created, and manufactured to be electric. Lion’s zero-emission school buses offer a range of up to 155 miles on a single charge, the longest in the industry.


About the Lion Electric Co.

Lion is an innovative manufacturer of zero-emission vehicles. We create, design, and manufacture all-electric school buses, minibuses for paratransit and urban transportation, and commercial trucks. Lion stands out as the North American electric OEM leader. We design, build, and assemble all our vehicles’ components: chassis, battery packs, and cabins. Always actively seeking new technologies, Lion vehicles have unique features that are specifically adapted to its users and their everyday needs. We believe that transitioning to all-electric vehicles will lead to major improvements in our society, environment, and overall quality of life.



About First Priority Group

First Priority Group is a diversified manufacturer, dealer, up-fitter and service provider of emergency and specialty vehicles. The company is a market leader in its four Divisions - EMS, Fire, Conversions and Clean Transportation Solutions. Established over 20 years ago, First Priority's range of expertise encompasses design, manufacturing, service, fleet management and infrastructure installation to provide end-users with comprehensive one- stop solutions across their specialty vehicle needs. In addition to manufacturing its own specialty emergency vehicles, First Priority Group is proud to be a distributor for Demers Ambulances, Braun Ambulances, KME Fire Apparatus and Trans Tech Buses.



First Priority Group
Peter Sciara
Marketing Coordinator
Tel. 848-221-8689


The Lion Electric Co.
Patrick Gervais
Vice President, Marketing and Communication
Tel. 514-992-1060